pFiled under: a href="http://www.autoblog.com/category/plants-manufacturing/" rel="tag"Plants/Manufacturing/a, a href="http://www.autoblog.com/category/toyota/" rel="tag"Toyota/a, a href="http://www.autoblog.com/category/earnings-financials/" rel="tag"Earnings/Financials/a/pa href="http://www.autonews.com/apps/pbcs.dll/article?AID=/20090810/ANA02/908109987/1018amp;AssignSessionID=373322640144936"img vspace="4" hspace="4" border="1" align="right" src="http://www.blogcdn.com/www.autoblog.com/media/2009/08/akio-toyoda-250.jpg" alt="" //aIt was back in 2002 when Fujio Cho, then-President of Toyota Motor Corp., set the company's goal of achieving a 15 percent share of the global automotive market sometime after 2010. Seven years ago, it didn't seem much of a stretch as the automaker had already captured 10.7 percent, and the seemingly-unstoppable company was rapidly growing.br /br /While the Japanese automaker's train hasn't completely derailed, the self-imposed deadline looms and Toyota is reeling through a global slump that has served the a href="http://www.autoblog.com/2009/05/08/toyota-hammered-with-7-7b-loss-in-q1/"company its first loss in decades/a. With market share taking a back seat to survival, current Toyota President Akio Toyoda (right) has dumped Cho's goal in favor of a back-to-basics focus on quality. And, nobody needs to point out that the automaker's latest forecast represents a production decline of nearly one million units compared to last year. An anonymous company executive summed the new president's directive up in just seven words: "Our president doesn't like figures or documents." br /br /[Source: a href="http://www.autonews.com/apps/pbcs.dll/article?AID=/20090810/ANA02/908109987/1018amp;AssignSessionID=373322640144936"Automotive News/a - Sub. Req.]br /p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"a href="http://www.autoblog.com/2009/08/11/toyota-reverses-decision-chooses-to-again-seek-quality-over-mar/"Toyota reverses decision, chooses to again seek quality over market share/a originally appeared on a href="http://www.autoblog.com"Autoblog/a on Tue, 11 Aug 2009 17:33:00 EST. Please see our a href="http://www.weblogsinc.com/feed-terms/"terms for use of feeds/a./ph6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"/h6a href="http://www.autoblog.com/2009/08/11/toyota-reverses-decision-chooses-to-again-seek-quality-over-mar/" rel="bookmark" title="Permanent link to this entry"Permalink/anbsp;|nbsp;a href="http://www.autoblog.com/forward/19125286/" title="Send this entry to a friend via email"Email this/anbsp;|nbsp;a href="http://www.autoblog.com/2009/08/11/toyota-reverses-decision-chooses-to-again-seek-quality-over-mar/#comments" title="View reader comments on this entry"Comments/apa href="http://feedads.g.doubleclick.net/~at/io6vrtgtqoa-iMEV1S_9YYioswg/0/da"img src="http://feedads.g.doubleclick.net/~at/io6vrtgtqoa-iMEV1S_9YYioswg/0/di" border="0" ismap="true"/img/abr/a href="http://feedads.g.doubleclick.net/~at/io6vrtgtqoa-iMEV1S_9YYioswg/1/da"img src="http://feedads.g.doubleclick.net/~at/io6vrtgtqoa-iMEV1S_9YYioswg/1/di" border="0" ismap="true"/img/a/pdiv class="feedflare"a href="http://feeds.feedburner.com/~ff/weblogsinc/autoblog?a=YNpmdhY4PIofdtuVy2l9w:wF9xT3WuBAs"img src="http://feeds.feedburner.com/~ff/weblogsinc/autoblog?i=YNpmdhY4PIofdtuVy2l9w:wF9xT3WuBAs" border="0"/img/a a href="http://feeds.feedburner.com/~ff/weblogsinc/autoblog?a=YNpmdhY4PIofdtuVy2l9w:V_sGLiPBpWU"img src="http://feeds.feedburner.com/~ff/weblogsinc/autoblog?i=YNpmdhY4PIofdtuVy2l9w:V_sGLiPBpWU" border="0"/img/a/divimg src="http://feeds.feedburner.com/~r/weblogsinc/autoblog/~4/YNpmdhY4PIo" height="1" width="1"/

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