Still ugly: Toyota gives Yaris the Emperor's New Colors

Discussion in 'Industry News' started by NewsBot, Aug 8, 2008.

  1. NewsBot

    NewsBot Grand Toyotaholic

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    Filed under: Car Buying, Economy, Hatchbacks, Toyota
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    Click above to for hi-res gallery of the new Yaris colors and models

    Yaris: Not really cool or good looking for that matter. Factory photography: the cure for uncool. Toyota has released a couple of new colors for the Yaris Liftbacks - Yellow Jolt and Carmine Red Metallic. An ochreous or insect-derived hue doesn't instantly remove the Joe Camel nose or the S version's tacked on bodykit, but there's something sharp about the accessorized penalty box that Toyota's showing off here. The Yaris sedan gets a couple of more subdued colors - Zephyr Blue Metallic and Blue Streak Metallic. Of course, new colors don't make the Yaris any better, but we must grudgingly admit that while it doesn't stir our souls, it's a decent lob over the plate. Though the price can get uncomfortably close to $20,000 (yikes!). Take a look at the gallery below, which also includes shots of the new five-door hatch model in faux sporty S trim. Indeed, the Yaris has never looked better, and likely never will.

    Gallery: 2009 Toyota Yaris
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    [Source: Open Road]
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